“You Can’t Automate Craft” BHA 2022

“You Can’t Automate Craft” BHA 2022

Aaron C Packard’s work on the 2022 Black Hills Ammunition Campaign and Catalog received multiple Gold at the AFF Black Hills ADDYs.

The concept for these images was to capture the precise hand crafted nature of the product through the elegant evidence of ballistic technology. For most of the images pixel shift exposure methods with the Sony a7R IV were employed to capture maximum detail and color depth. The imagery was produced under the creative direction of Jackalope out of Rapid City, South Dakota, for the Black Hills Ammunition 2022 campaign & catalog.

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